Troon Golf & Travel is very exciting for me. foremost, I'm honored to be working with my longstanding friends and colleagues
at Troon Golf, a company that anyone in the industry will tell you is
among the very best golf management companies in the world.
equally exciting is the technology we're using to publish this
eMagazine. Though we've known it was "the future of publishing"
for a long time, digital technology has finally found its way broadly
into readers' hands and hearts. and not just the same readers we've
been targeting for so long, but also a new, younger and more tech-savvy crowd, which is exactly the kind of shot in the arm both golf and
publishing so desperately need.
I've been in the golf media business for more than two decades,
serving as editor of lInKS Magazine, Golf Living, author of several
golf books and contributor to dozens of national publications. Yet
over the past few years I started to feel like a dinosaur as many fine
print magazines closed their doors, newspapers disappeared like
pterodactyls and every one of my writer and editor colleagues started
singing the blues more convincingly than Muddy Waters.
But something funny happened on the way to media extinction. The
introduction of the iPad—which sold more than two million units in
its first few months on the shelves—and the advancements in cellular
telephone capabilities have been game changers. So too is the intuitive,
multi-faceted functionality our Texterity platform enables. reading an
eMagazine is more than informational nowadays...it's downright fun.
and you can do it between checking your emails.
as you'll see in the pages of this issue and those issues to come
in months ahead, we can deliver high-definition video clips, photo
slideshows, Twitter and facebook feedback capabilities, instant
surveys and much more. These are interactive elements that a print
magazine—though I still adore the smell of ink—can only dream of.
enjoy Troon Golf & Travel and let me know your thoughts!
EDITORIAL ADVISORY BOARD
Brett Brooks, Tim Greenwell,
Scott Kauffman (business), Jason
Kerkmans (lifestyle), Scott Kramer
(equipment), Tom Mackin (travel)
Tom Bedell, Malcolm Campbell,
Susan Fornoff, Michael Hiller
John Geery, David Whyte
Fred Ackerman, Dave Barkin, Quentin Lutz
Copyright 2010 by Flagship Custom
Publishing. All rights reserved. Contents
may not be reprinted or otherwise
reproduced without written permission from
Flagship Custom Publishing. Troon Golf &
Travel is published by license with Troon Golf
by Flagship Custom Publishing, LLC,
P.O. Box 20410, Fountain Hills, AZ 85269.
Editorial inquiries should be directed to: