NEW OWNERS, SAME MESSAGE AT TITLEIST
even though Acushnet recently announced plans to sell Titleist to Fila Korea/Mirae group, things will continue to operate
“business as usual” moving forward, according to
company executives. And that’s a good thing for
golfers, many of whom play Titleist’s industry-leading line of golf balls.
In fact, the allegiance to Titleist balls began
long ago. The company started in 1932 when an
avid golfer named Phil young missed a putt he
thought he stroked well during a match. He took
the ball to a dentist’s office and x-rayed it, only
to discover its core was off-center. At that point,
he vowed to make a better and more consistent-performing ball. While the game and golf ball
technology have changed drastically since, the
company’s commitment to make a superior
product hasn’t.
“We understand golfers’ launch conditions and
their performance needs,” says Mary Lou Bohn,
vice president of golf ball marketing and Titleist
communications. “And we will only introduce a
new golf ball if it is better than the prior genera-
tion.”
And that’s exactly what the company did this
year, debuting new-and-improved versions of its
incredibly successful Pro V1 and Pro V1x balls.
With the new Pro V1, golfers will experience
increased spin control and a more consistent ball
flight, while retaining the distance and soft feel
of the prior generation. The company used a new
core chemistry and a fresh, more symmetrical
dimple design that features five different dimple
sizes with more surface coverage. These new
aerodynamics deliver a penetrating flight that
holds its line in the wind.
Of course, Titleist also offers several other ball models designed to fit every golfer's
game. In fact, the company has renowned ball
fitting technology that lets you zero in on the ball
that’s exactly right for you. According to Bohn,
it’s all about giving players the best opportunity
to shoot lower scores.
“We use the same process with Tour players,
club professionals and amateurs,” she says. “No
matter what a player’s handicap or skill level,
our methodology focuses on their total game. It
takes into account all shots from tee-to-green, as
golfers will hit more approach shots to the green
and putts than they will drives. The keys to lower
scoring are hitting more greens in regulation and
hitting more shots closer to the pin.”
mary lou Bohn
vice president of golf ball marketing
and titleist communications.
The theory is that because all Titleist balls give
you solid tee-shot distance, you’ll benefit the
most by selecting a ball that offers the best spin
and control you need on approach shots.
Finding the right ball is a two-step process.
The first step is to answer key questions about
your game, at either titleist.com or one of the
thousands of in-shop, interactive merchandising displays. you’ll come up with a couple of
ball models to try. The second step is an on-course evaluation.
“Play both the recommended and alterna-
tive models, and assess which one helps you hit
more greens in regulation and more shots closer
to the hole,” says Bohn. “That’s where ball fit-
ting pays off...in finding the best ball to help you
shoot lower scores more consistently.”
Once you find your Utopian Titleist, stick to
that ball model—you’ll quickly come to rely on it
with all of your clubs. n
