SCOTT KRAMER By olf Still Moving FAST After Almost 20 Years SCOTT KRAMER By
should be in the bag to optimize gapping. “Migrating players away
from long-irons and into hybrids is now commonplace, but it wasn’t
so when the first generation of Idea hybrid irons were created in
2001,” Brown says. “It took a while for others to follow suit.”
Another area in which Adams has excelled is in bringing
attention to aerodynamic shaping of clubheads. After all, the
more clubhead speed you generate, the further you’ll hit a ball.
And Adams has pretty much spelled that outright in the name of
its Speedline drivers and fairway woods.
“Through extensive research using player testing, wind tunnel
testing and computational fluid dynamics, we determined that
players could achieve greater clubhead speed and distance if
there was reduced aerodynamic drag in the driver head,” says
Scott Burnett, the company’s director of advanced product
development. “Creating an aerodynamic design to increase club
speed and driving distance naturally led us to the Speedline name.
“Since Adams was the first to incorporate aerodynamic engi-
neering into the club, we became the leader,” Burnett says, “much
like we are with Velocity Slot Technology (slots in both the crown
and sole of the company’s latest Speedline Fast 12 fairway woods)
that increases head speed for fairway woods. The use of the word
‘speed’ imparts how we created innovative design characteristics
to promote high performance through a faster swing.”
Brown adds that the Velocity Slot Technology is a return to the
company’s roots, of sorts. “Adams Golf originally made its name
in the fairway wood category, and it is great to be leading the
innovation of this category again,” he says.